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New campaign includes recycling shampoo and conditioner packaging.
October 20, 2025
By: Melissa Meisel
Gemz—the Procter & Gamble hair care brand known for its waterless formulas and breakthrough, “gem”-shaped shampoo and conditioner capsules—is expanding its commitment to sustainable innovation. In partnership with international recycling leader TerraCycle, Gemz has launched the Gemz Free Recycling Program—a nationwide initiative giving consumers a simple, cost-free way to recycle their empty Gemz packaging. “At Gemz, we’ve reimagined the hair care experience from the inside out—using c...
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